The Guild's Lead Designer
Creative Direction
Rianna Levy, the lead designer behind the studio, did not always envision herself as a creative director. As a child, she would
"dream of walking into her marketing firm's meeting room, wearing high heels (ridiculously high heels), to direct a Pepsi ad campaign."
So, off to business school she went to major in marketing. While there, one day in an entrepreneurship class, she thought maybe she should create her own business. The excitement of that thought led her back to her childhood hobby, drawing. She began sketching her own logo and products. Little did she know, though, that business would never materialize. Instead, she would ignite a passion for designing other brands' identities with that same excitement.
About The Studio
The Guild Design Studio was born from a simple belief that enduring brand identity and graphic design work matters more than trendy, short-lived creations. Our designs communicate with clarity and create distinction, moving brands towards something meaningful.
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We are based in New York but we work with clients all over the world. We have had the pleasure of occupying the space of creative partner to many brands since 2019. The studio has since grown to specialize mainly in designs that command an artisanal feel, disrupting the fast-design "AI slop" culture.
Our Creative Philosophy
Behind The Work
We believe that design should feel hand-made, with care, and detail-orientation with a direct impact on marketing goals. Our work is rooted in the discipline of drawing, composition, typography, and visual storytelling. Designs created by us often start off by hand before becoming a refined visual system. We favor artistry over automation, and intention over imitation.
Why Choose Us
Logo Brand Graphic Design made to be felt, on and off the screen
Through The Guild Design Studio, Rianna hopes to contribute to a visual landscape that places greater value on originality, craftsmanship, and enduring design. We believe a brand should resonate on and off the screen. Every identity we create is developed as scalable, vector-based artwork, allowing the visual system to translate seamlessly across digital and physical environments. As audiences increasingly seek experiences created with a sense of human artistry, we design with that reality in mind.