Premium Logo Brand Identity Graphic Design For Education Brands
Trading Master Academy
A premium, trustworthy logo, brand identity and first orientation book for a trading education academy, built to feel authoritative from the emblem down to the campus photography.
Education
Industry
Services Provided
Brand Identity, Print & Editorial Design, Ad Campaign Design
YearÂ
2024
Eight weeks
Timeframe
Target Audience
Men with a moderate disposable income, who are interested in personal finance, side hustles, and alternative investments. These individuals range from absolute beginners seeking foundational knowledge in market mechanics and risk management to intermediate hobbyists looking to refine their technical analysis skills, all united by a shared motivation to achieve financial independence and a willingness to learn high-volatility trading strategies through online platforms.
The Challenge
The creative direction for this project was guided by a Premium Logo Brand Identity Graphic Design approach rooted in the brand's authoritative personality, so I chose a sophisticated color palette with Navy leading the system. This palette pairs strongly with the Seigaiha Japanese pattern to further cement the brand's core values of mastery and discipline. The emblem logo is a mark of mastery; the shield represents discipline and trust, aligning with the brand values. In addition, I was honored to be tasked with designing the first orientation book for their students. For the book cover, I used the brand colors along with the brand pattern and simple edgy shapes to portray a clean, official look. As for the book pages, I curated a blend of simple shapes, brand colors with scenic photographs of the campus to get new comers excited to attend.
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The Approach
The creative direction for this project was nurtured by the brand's authorative personality, hence, I decided to utilize a sophisticated color palette with Navy leading the system. This palette pairs strongly with the Seigaiha Japanese pattern to further cement the brand's core values of mastery and discipline. The emblem logo is a mark of mastery; the shield represents discipline and trust, aligning with the brand values. In addition, I was honored to be tasked with designing the first orientation book for their students. For the book cover, I used the brand colors along with the brand pattern and simple edgy shapes to portray a clean, official look. As for the book pages, I curated a blend of simple shapes, brand colors with scenic photographs of the campus to get new comers excited to attend.
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The Solution
The finished identity gave Trading Master Academy a shield emblem, full color system, typography pairing, and a custom Seigaiha brand pattern that carries the same sense of authority across every touchpoint. That same system extended into the academy's first student orientation book and an outdoor ad campaign, giving new students a brand that looks as disciplined and trustworthy as the mastery it promises to teach.
