Fitness Brand Ad Campaign DesignsÂ
Power Up Fitness
A bold, high-contrast brand identity and fitness brand ad campaign design, built around the signature red brick walls of its physical locations and a strength-focused icon system.
Fitness
Industry
Services Provided
Brand Identity, Ad Campaign Design, Social Media Design
YearÂ
2024
Nine weeks
Timeframe
Target Audience
Health-conscious individuals aged 25 to 55 who possess a mid-to-high disposable income and prioritize physical well-being alongside a busy professional or personal lifestyle.
The Challenge
To develop a comprehensive brand identity system. Power Up Fitness, a new brand, wanted a bold, vibrant identity to stand out in the competitive fitness club world.
The Approach
My primary focus during this fitness brand ad campaign design process was to curate a brand feel that is directly associated with the brick and mortar feel of the brand, as the physical location is crucial for a brand of this nature. All the fitness club locations have signature red brick back walls that I absorbed as the official texture of the brand. I suggested the bold, vibrant red and green high contrast as it evokes the high energy feeling members want to feel while working out at the gym. The iconography direction chosen resonates with the members' purchase motivation, strength building and a fit physique. The strong stick figure icon represents strength and resilience, as it is positioned climbing upwards.
The Solution
The finished identity gave Power Up Fitness a 3D and flat logo system, a custom iconography set built around the climbing stick figure, a color system anchored in the brand's signature red brick texture, and a bold retro typography pairing. That system carries through social media content, packaging, and a full street-level and billboard campaign, giving the club the same high-energy, brick-and-mortar presence in every member's day.
